Google has long been pointing towards the importance of having a mobile friendly site. They’ve hinted at the need, and recently even given a look at what they think is important. On April 21st 2015 Google will launch arguably their biggest update ever, which will start ranking websites on their mobile usability.
Google is usually really good about giving webmasters a look at what they deem important before making major updates to their algorithm, and this looming update is no different. Google announced the importance mobile friendliness in February of 2015, laying the framework of criteria they would use in their coming algorithm update. As you can see in the press release, Google’s aim is once again to produce the best possible results for their end user – the consumer.
As more and more people use mobile devices for searching for local goods and services (over 60% at the time of this writing), Google knows that they must not only deliver the results they are looking for, but also in a format that fits their device.
Google has made tools available to test the mobile friendliness of a site, and also has alerts in Google Webmaster Tools, showing what needs to be corrected to meet their guidelines. The mobile revolution is in full swing, and what many are deeming “Mobilegeddon” (April 21st mobile update) is fast approaching.
For more information on how to make the switch to a mobile friendly website, or how to get started marketing your business online, call us today at 773-837-4005.
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